Subscription brands now have enhanced flexibility in how they display purchase options on their Product Detail Pages (PDPs). Choose between two display styles to optimize for your specific product offerings and maximize conversions.
What's in this guide:
Feature Overview
The Expanded Purchase Options feature gives you two ways to present subscription and one-time purchase choices to your customers:
Compact View: Ideal for brands with many subscription frequencies (3+)
Expanded View: Perfect for showcasing fewer options with maximum visibility
Both views are fully customizable and only display frequency options that are enabled for the selected product variant.
Compact View
The Compact view streamlines your purchase options into two clean rows:
One Time Purchase
Subscriptions (with a dropdown selector for frequency)
Customizable Elements
When using Compact view, you can customize the following display elements for the Subscriptions section:
Subscription Option Label | The main text for the subscription option |
Selling Points | Supporting text to highlight subscription benefits |
Default Frequency | Which frequency option appears selected by default |
Badge Text and Color | Eye-catching labels like "Save 20%" or "Best Value" |
Compare-at Price | Show savings compared to one-time purchase |
Active Selection Color | Customize the highlight color for selected options |
When to Use Compact View
This view works best when:
Your brand offers more than 3 delivery frequencies for subscriptions
Mobile optimization is a priority
You prefer a simplified decision-making process for customers
Note: Editing these elements only affects content displayed in FERMÀT funnels, not your main site.
Best Practices:
Write clear, benefit-focused selling points that apply to all frequencies
Use a compelling badge (e.g., "Subscribe & Save 15%")
Set your most popular frequency as the default
Expanded View
The Expanded view displays each subscription frequency as its own distinct selector, giving every option equal visibility in the Purchase Options section.
Customizable Elements
For each subscription frequency in Expanded view, you can customize:
Title | The main label for each frequency option |
Subtitle (Selling Points) | Supporting text unique to each frequency |
Compare-at Price | Savings specific to each subscription tier |
Badge Text and Color | Custom labels for each option |
Active Selection Color | Highlight color for the selected frequency |
When to Use Expanded View
This view is ideal when:
Your brand offers fewer than 4 delivery frequencies
You want to maximize average order value (AOV) or subscription rate
Each frequency has distinct benefits worth highlighting
You want shoppers to see all options upfront without clicking
Pro Tip: Use Expanded view to guide customers toward your most profitable subscription tier by making it visually prominent.
Best Practices:
Create unique value propositions for each frequency
Use graduated savings to incentivize longer commitments
Make your recommended option visually stand out with badges
Configuration Settings
Access these settings through:
PDP Editor > Settings > Purchase Options & Pricing > Styles tab
Display Options
Configure how your purchase options appear:
View Selection: Toggle between Expanded and Compact views
Default Frequency: Choose which subscription frequency is pre-selected
Sort Order: Display frequencies in ascending or descending order
Display Priority: Choose whether to show One Time Purchase or Subscriptions first
Content Customization
In the Purchase Options tab, you can:
Edit title, subtitle, and badge text for each selling plan (Expanded view)
Customize colors and styling to match your brand
Set up compelling copy that converts browsers into subscribers
