This guide will walk you through how to use the Funnels section in FERMÀT — including how to organize, create, and analyze funnels for various use cases and customer journeys.
What is a Funnel in FERMÀT?
Funnels in FERMÀT are customizable storefronts that let you tell product stories, experiment with layouts, and personalize the shopping experience. Each funnel can represent a unique campaign, brand moment, or merchandising strategy. You can build and manage hundreds of funnels in one centralized view.
You have three flexible ways to create a funnel:
Create from Template to launch faster with a pre-set layout
Create from Scratch for full creative control
Build with Pierre, our AI assistant, to auto-generate content based on your goals
Funnels Dashboard Overview
In the Funnel dashboard, you can customize your view by adding the metrics that matter most to your goals. These metrics help you monitor performance at a glance and compare funnels side by side.
To customize, click + Add metric and choose from the list:
Sessions: The total number of visits to this funnel.
Conversion Rate: The percentage of visitors who completed a purchase.
**Revenue:**The total revenue generated by this funnel within the selected time range.
Average Order Value (AOV): The average dollar amount per order.
Revenue Per Session: How much revenue is generated, on average, for each session.
Average Revenue Per Order: Similar to AOV, this shows the average amount of revenue per completed transaction.
Grouping Funnels
Use Manage Groups to organize funnels by campaign or theme. You can add tags, create new groups, or assign shops to existing groups.
Creating a Funnel
To create a new funnel, click the + Create button in the top right. You can:
Create from Template
Create from Template
Video: Perfect for brand storytelling or UGC-style content. This template leads with video and is optimized to keep users engaged while scrolling.
5 Reasons Why: A classic direct-response structure designed to highlight the top five reasons to buy.
Grid: A modular product-first layout that showcases multiple items at once.
Enhanced PDP (EPDP): Built to mirror a product detail page but with more storytelling flexibility.
Meet the Brand: Use this to introduce your brand, mission, and values alongside featured products.
Create from Scratch
Create from Scratch
To get started, click + Add Module in the bottom right-hand corner.
Choose a pre-built module like product cards, headlines, media blocks, carousels, FAQs, and more.
You can drag and drop modules to reorder them, delete sections, or customize copy and imagery on the fly.
Once you’re happy with your structure, hit Done to save your changes.
Tip: Not sure where to begin? Start with your hero product and build the funnel from top to bottom—introduce, show social proof, highlight value, and close with an offer.
Build with Pierre
Build with Pierre
Important: To access Pierre's most powerful features, connect your Shopify and Meta integrations first.
Start by selecting either Generate Advertorial or Generate Video Shop
Next, Pierre will prompt you to select a hero product from your media library.
Pierre will then generate a customized layout and populate the funnel automatically.
After the initial layout is complete, use the Layout tab to fine-tune your funnel, add or remove modules, edit copy, or change products.
Tip: Fine-tune Pierre's recommendations by adjusting your product selection, goals, tone, or creative style through the chat interface.