This guide will walk you through how to use the Offers section in FERMÀT — including how to manage existing offers, create new ones, and understand which type of offer is best suited for your goals.
What is an Offer in FERMÀT?
FERMÀT lets you add promotional Offers directly to your landing pages—no code or devs needed. Use them throughout your funnel to highlight:
Discounts
Product bundles
Free gifts
Time-sensitive promos
Offers help boost conversion rate (CVR) and increase average order value (AOV) by presenting the right value at the right time – personalized by channel, audience, or behavior.
Offer Types in FERMÀT
Offer Type | What It Does | Example Use Case |
Amount Off Order | Discount the total cart value | “Get $15 off your entire purchase” |
Amount Off Products | Discount specific products or collections | “20% off all skincare kits” |
Gift with Purchase | Add a free item once a threshold is met | “Free mini serum when you spend $60” |
Buy More Save More | Tiered discount logic for bigger carts | “Buy 2, get 10% off — Buy 3+, get 20% off” |
Shipping | Offer free or discounted shipping | “Free shipping with code: SHIPIT” |
Managing Offers in FERMÀT:
All Offers are created and managed in the Offers section of the platform. From this view, you can see every Offer you’ve created, along with key details like the display text, discount code, type, and which Shops it’s linked to.
When you’re editing a Funnel, you’ll find the Offers tab in the right-hand panel. This is where you can apply existing Offers to a Shop or build a new one on the fly.
Any Offer linked to your Shop will appear here, along with its schedule status—whether it’s evergreen, active, or upcoming.
How to Create an Offer in FERMÀT
Follow the step-by-step guide to walk you through creating each type of offer using FERMÀT’s Offer Builder.
Amount Off Offer
Amount Off Offer
Tip: Use this for discounts applied to the total value of a customer’s cart.
Navigate to Offers → Create Offer → Amount Off Order
Complete these fields:
Internal Offer Name – A name only your team will see
Display Text – Customer-facing message (e.g., "Get 20% off your entire order!")
Optional Discount Code – Add if needed
Select a Purchasing Type: One-time purchase, subscription purchase, or both
Under Offer Value, choose:
Discount Type: Percentage or Fixed Amount
Enter the discount value (e.g., 20% or $10)
Set Minimum Purchase Requirements (optional):
No minimum
Minimum dollar amount (e.g., $50)
Minimum quantity of items (e.g., 2)
Add a Banner Message – Shows on the landing page (e.g., "20% off applied at checkout!")
Click Save
Amount Off Products
Amount Off Products
Tip: Use this for targeted discounts on specific products or collections.
Navigate to Offers → Create Offer → Amount Off Products
Complete these required fields:
Internal Name and Display Text (example: "Save 15% on Skincare Essentials!")
Discount Code (if needed)
Select a Purchasing Type: One-time purchase, subscription purchase, or both
Under Offer Value:
Select Percentage or Fixed Amount.
Choose which products it applies to: Any product, or manually select.
Set any Minimum Purchase Requirements (optional)
Create a Banner Message (example: "Discount applies to selected items only")
Click Save to finish
Gift with Purchase
Gift with Purchase
Tip: Use this for offering a free product once a specific threshold is met.
Go to Offers → Create Offer → Gift with Purchase.
Fill in Internal Name, Display Text, and optional Discount Code.
The Customer Buys section defines the trigger conditions a shopper must meet in order to receive a free gift. You can configure this in two ways:
Option 1: Minimum Quantity of Items
Use this when you want to give a free item after a customer adds a certain number of items to their cart.
Option 2: Minimum Purchase Amount
Use this when you want to reward higher spend with a free gift.
Add a Banner Message (e.g., “Spend $60, get a free tote!”).
Click Save.
Buy More Save More
Buy More Save More
Tip: Use this for tiered discounts based on quantity or cart value.
Go to Offers → Create Offer → Buy More Save More.
Enter Internal Name, Display Text, and optional Discount Code.
If needed, check Display-Only Offer to show only on FERMÀT Landers, PDPs, and Carts, but will not be applied on checkout.
Important: Checking this box does NOT apply the discount automatically — make sure your Shopify store is configured to honor it at checkout.
For each Tier, define the threshold that triggers the discount. You can choose between:
Minimum quantity of items
Minimum purchase amount
Choose how you’d like to reward your customer — either a percentage off or a fixed dollar amount.
To add another tier, click “Add Tier” and repeat the configuration.
Click Save.
Reminder: You can configure one or more tiers, each with its own trigger and reward.
Shipping Offer
Shipping Offer
Tip: Use this for free or discounted shipping when thresholds are met.
Go to Offers → Create Offer → Shipping.
Enter Internal Name and optional Discount Code.
Select Purchase Type – One-time, subscription, or both.
Set a Minimum Purchase:
No minimum
Minimum Purchase Amount
Minimum quantity of items
Add a Banner Message (e.g., “Free shipping on orders over $50!”).
Click Save.
Tip: Offers can be embedded into funnels, PDPs, landing pages, or shared via link to support personalized customer journeys and promotions.