Offering free shipping is one of the easiest ways to increase conversion, and with FERMÀT, you can launch a free shipping message directly in your funnel in just a few clicks.
What’s in this guide
What Is a Free Shipping Offer?
A free shipping offer is a message that encourages customers to check out by waiving shipping fees, either automatically or when a certain cart threshold is met.
In FERMÀT, you can display this offer as a module anywhere in your funnel.
It’s a fast, high-impact way to drive conversions and reduce checkout friction.
When to Use a Free Shipping Offer
Free shipping offers are especially helpful when you want to:
Boost conversion without discounting your product
Incentivize higher order values (e.g., “Free shipping on orders over $50”)
Reinforce urgency around a campaign or deadline
Match buyer expectations — most online shoppers now expect shipping perks
They’re a great addition to any funnel, but work particularly well on landing pages, gift guides, or post-purchase upsells.
How to Set It Up in FERMÀT
To launch a free shipping offer in your funnel, you’ll follow three key steps:
Create the Shipping Offer – Start a new offer from your dashboard
Customize the Offer Details – Set up rules, messaging, and eligibility
Add the Offer to Your Funnel – Activate the offer and display the banner
Below is a walkthrough of each step:
1. Start a New Shipping Offer
From your FERMÀT dashboard, click Offers in the left-hand menu
Select Create Offer in the top-right corner
When the dropdown appears, choose Shipping as your offer type
This will open the offer builder where you’ll customize the promotion.
2. Customize the Offer Details
In the offer builder, you’ll set the key rules and messaging for your promotion:
Internal Offer Name – Just for your team’s reference
Discount Code – Must match the free shipping code you’ve already created in Shopify
Purchase Type – Choose whether the offer applies to one-time purchases, subscriptions, or both
Eligibility Requirements:
No minimum – Offer applies to all carts
Minimum amount – Require a minimum cart total (e.g. $50+)
Minimum quantity – Require a certain number of items in cart
Banner Message – This text will appear in your funnel (e.g. “Free shipping on orders over $50 – use code SHIP at checkout”)
Important: The rules you set in FERMÀT must match or be stricter than your Shopify discount code or it won’t apply correctly at checkout.
3. Add the Offer to Your Funnel
Once your offer is saved, here’s how to activate it:
Go to your Funnels pag and open the relevant funnel
Click the Offers tab, then Manage Offers
Toggle on your new shipping offer and save changes
To display the banner message in your funnel:
Open the Layout tab
Add the Banner module (if not already there)
In the banner settings, toggle on “Use active offer messaging”
Your funnel displays the banner and applies the code at checkout.
Below is an example of what your customers will see in the funnel:
