Why Free Shipping Works
Free shipping is one of the simplest and most effective ways to boost conversion rates and average order value. Now with FERMÀT, you can easily test and apply free shipping offers across your funnels—no dev time or Shopify function setup required.
It’s flexible, fast, and gives you full control over thresholds and targeting.
Let’s Create Your Free Shipping Offer
To get started, follow these steps:
From your FERMÀT Dashboard, navigate to the Offers section using the left-hand menu.
Once you're on the Offers page, click the Create Offer button in the top-right corner.
A dropdown will appear—select Shipping as the offer type.
This will open up the offer builder where you can begin configuring your free shipping promotion.
Set Up the Basics
In the offer creation screen, you'll fill out a few fields:
Internal Offer Name – For your team’s reference only.
Discount Code – This must match the free shipping discount code you’ve created in Shopify.
Purchase Type – Choose whether the offer applies to one-time purchases, subscriptions, or both.
Purchase-based criteria – FERMÀT supports three options:
No minimum requirements – Great for sitewide offers.
Minimum purchase amount – Set a dollar threshold for the offer to kick in.
Minimum quantity of items – Define how many items must be in the cart.
Banner Message – Add a short promotional message that will appear on your funnel and cart pages. Example: Free shipping on your order — use code SHIP at checkout. This helps clearly communicate the offer to your shoppers.
Note: The rules you choose here must either match or be more strict than the discount code settings in Shopify. Otherwise, the offer may not apply correctly at checkout.
Apply the Offer to Your Funnels
Once your offer is saved, here’s how to activate it:
Go to the Funnels page.
Open the Offers tab and click Manage Offers.
Toggle on the shipping offer you created.
Click Save Changes.
To make sure the offer banner appears:
Go to the Layout tab of the same funnel.
Add the Banner module if it’s not already included.
Enable the Use active offer messaging toggle inside the banner settings.
FERMÀT will handle the rest—your funnel displays the banner and applies the code at checkout.
End Result
