Offering free shipping is one of the easiest ways to increase conversion, and with FERMÀT, you can launch a free shipping message directly in your funnel in just a few clicks.
What’s in this guide
What Is a Free Shipping Offer?
A free shipping offer is a message that encourages customers to check out by waiving shipping fees, either automatically or when a certain cart threshold is met.
In FERMÀT, you can display this offer as a module anywhere in your funnel.
It’s a fast, high-impact way to drive conversions and reduce checkout friction.
When to Use a Free Shipping Offer
Free shipping offers are especially helpful when you want to:
Boost conversion without discounting your product
Incentivize higher order values (e.g., “Free shipping on orders over $50”)
Reinforce urgency around a campaign or deadline
Match buyer expectations, most online shoppers now expect shipping perks
They’re a great addition to any funnel, but work particularly well on landing pages, gift guides, or post-purchase upsells.
Tip: Use Shipping Offers when running temporary promotions or when free shipping should only apply to specific funnels. For standing free-shipping rules across all funnels, use Shop Defaults instead.
How to Set It Up in FERMÀT
To launch a free shipping offer in your funnel, you’ll follow three key steps:
Create the Shipping Offer – Start a new offer from your dashboard
Customize the Offer Details – Set up rules, messaging, and eligibility
Add the Offer to Your Funnel – Activate the offer and display the banner
Below is a walkthrough of each step:
1. Start a New Shipping Offer
From your FERMÀT dashboard, click Offers in the left-hand menu
Select Create Offer in the top-right corner
When the dropdown appears, choose Shipping as your offer type
This will open the offer builder where you’ll customize the promotion.
2. Customize the Offer Details
In the offer builder, you’ll set the key rules and messaging for your promotion:
Internal Offer Name – Just for your team’s reference
Discount Code – Must match the free shipping code you’ve already created in Shopify
Purchase Type – Choose whether the offer applies to one-time purchases, subscriptions, or both
Eligibility Requirements:
No minimum – Offer applies to all carts
Minimum amount – Require a minimum cart total (e.g. $50+)
Minimum quantity – Require a certain number of items in cart
Banner Message – This text will appear in your funnel (e.g. “Free shipping on orders over $50 – use code SHIP at checkout”)
Important: The rules you set in FERMÀT must match or be stricter than your Shopify discount code or it won’t apply correctly at checkout.
3. Add the Offer to Your Funnel
Once your offer is saved, here’s how to activate it:
Go to your Funnels page and open the relevant funnel
Click the Offers tab, then Manage Offers
Toggle on your new shipping offer and save changes
To display the banner message in your funnel:
Open the Layout tab
Add the Banner module (if not already there)
In the banner settings, toggle on “Use active offer messaging”
Your funnel displays the banner and applies the code at checkout.
Below is an example of what your customers will see in the funnel:
Free Shipping on the Cart Page via Shop Defaults
FERMÀT also allows you to enable a free shipping progress bar on the cart page, giving customers a clear view of how close they are to unlocking free shipping. This is an effective way to increase Average Order Value (AOV) and motivate shoppers to add more to their cart.
Shop Defaults let you define standard free-shipping rules across all your funnels.
How to Set It Up:
Go to Settings → Shop Defaults → Free Shipping
Enter your Minimum purchase requirement
(Optional) Enter a lower threshold for subscription orders
(Optional) Turn on Apply only when all items in the cart are subscription
Click Save
These rules will automatically appear as a progress bar on every funnel’s cart page.
What You Can Configure:
Minimum purchase requirement
Set the spend needed to unlock free shipping on one-time purchases.
Subscription minimum
Set a unique threshold for subscription orders if your subscription pricing differs.
Subscription-only toggle
Enable this if you want free shipping to apply only when the entire cart consists of subscription items.
Important: Offers Override Shop Defaults
If a Shipping Offer is active in a funnel, it will override your Free Shipping settings from Shop Defaults.
This means:
The cart page will follow the offer’s rules, not the Shop Default rules
The free shipping progress bar will update according to the offer threshold
When the offer ends or is turned off, the funnel automatically returns to using Shop Defaults
How It Appears to Shoppers
Once free shipping is set up (either via Shop Defaults or an Offer):
A progress bar displays on the cart page
Customers see how much more they need to spend to unlock free shipping
When the threshold is reached, the bar marks the shipping as unlocked
This helps improve conversion and drive higher AOV.
