Gift With Purchase (GWP) offers are a simple but powerful way to increase conversion rates and average order value. When shoppers meet a spend or quantity requirement, they automatically receive a free gift—no code required. FERMÀT makes it easy to set this up in just a few steps.
What’s in this guide:
What customers will see
Once a Gift With Purchase is active, shoppers will see the free gift appear directly in their cart when they meet your defined threshold—no extra clicks, no discount code needed.
This creates a seamless experience that rewards customers while nudging them toward higher-value purchases.
Setting up your GWP offer
Go to the Offers tab in the left-hand navigation
Click + Add Offer
Choose Gift With Purchase from the list of offer types
Fill out the form with the following fields:
Offer details
Internal Offer Name – for internal reference only
Display Text – what customers will see in the cart
(Optional) Existing Discount Code – only use if you've configured a matching Shopify discount
You can also enable Display-Only Offer if the discount is handled in Shopify and only needs to be surfaced visually in FERMÀT.
Customer buys
Choose the type of threshold required to unlock the gift:
Minimum quantity of items or
Minimum purchase amount
Then specify:
Which products it applies to
Purchase type (e.g., one-time vs. subscription)
Customer gets free
Set:
Quantity of free item(s)
Eligible product(s) the customer will receive
Purchase type for the gifted item
Use the search and browse bar to find your gift product from synced inventory.
Banner message
Add a custom message to display in the cart or funnel page, like:
“You’ve unlocked a free gift!”
Click Save
Apply the offer to any funnel where you want this promotion active
Applying the offer to a funnel
Once your GWP offer is saved, follow these steps to activate it in a funnel:
Go to the Funnels tab and select the funnel where you want to apply the offer
In the funnel editor, navigate to the Offers tab
Scroll to the Offers section and click Manage Offers
Find your Gift With Purchase offer and toggle it on
Click Save to confirm changes
Your funnel is now configured to trigger the offer based on the conditions you set.
Offer limitations
FERMÀT currently does not support:
More than one Gift With Purchase offer per funnel
Using virtual bundles as the gifted product
To offer multiple gifts, we recommend setting up separate funnels for each offer.