Skip to main content

Creating a Gift With Purchase Offer

Updated this week

Want to offer your customers a little extra something when they spend a certain amount? A Gift With Purchase (GWP) is a great way to increase conversions, boost average order value, and create a delightful moment in the shopping experience.

This guide will walk you through setting it up in just a few quick steps.

If you’re new to Offers in FERMÀT, we recommend starting with How to Create an Offer before diving into specific offer types like this one.

⚠️ Reminder: FERMÀT does not support:

  • More than one GWP offer on a single page

  • Virtual bundles used as a GWP item

Tip: To offer multiple gifts, we recommend creating separate funnel pages.

What Customers Will See

Once a Gift With Purchase (GWP) offer is live, shoppers will see the free gift automatically appear in their cart after they meet your chosen spend threshold—no code needed, no extra clicks.

Here’s how the Gift With Purchase will appear to your customer.


Setting Up Your GWP Offer

  1. Go to the Offers tab and click Add Offer

  2. Select “Gift With Purchase” from the list of offer types

  3. Name your offer

    Note: This name is what your team will see within FERMÀT not what your customer sees. You can control what they see by editing the specific content of the funnel.

  4. Add a discount tag: Internal use only, this will not be shown at checkout.

  5. Select the threshold you want the customer to pass to receive the free gift

    Note: The discount tag is what will be shown during checkout so that your customer knows they got the offer they were promised.

  6. Select the product you want to offer as the free gift

  7. Save the offer

  8. Apply it to the funnel page where you want this promotion to run

Did this answer your question?