FERMÀT’s homepage is designed to give you a real-time overview of everything happening across your funnels—from revenue and conversion to experiments and tasks. Use it to track growth, prioritize next steps, and make data-backed decisions.
What’s in this guide:
Key Metrics Overview
At the top of the homepage, you’ll find quick stats from the past 7 days to understand overall performance:
Revenue
Revenue per order
Revenue per session
Conversion rate
💡 These numbers update weekly and help you spot shifts in performance over time.
Funnel Overview
Right below, you’ll see how users flow through your funnels:
Sessions
PDP views
Add to Cart
Checkout Initiated
Purchases
Each step shows a conversion percentage from the previous step, helping identify where users drop off.
Setup Checklist
Track your onboarding progress with segmented task groups:
Finish account setup
Go live
Scale
Each block highlights your progress so you know what to complete next to launch and grow with FERMÀT.
Monitoring Live Experiments
Get a snapshot of all your ongoing funnel tests:
Start date
Experiment name
Associated funnel
Variants (Control / Variant 1, etc.)
Conversion data
Click into any experiment to review detailed results and optimize performance.
Accessing Help Resources
Scroll to the bottom of the homepage to explore support resources:
Help Center modules like:
Creating a new funnel
Customizing a PDP
Connecting a funnel to an ad
Funnel Strategy content like:
FERMÀT Funnel Building Basics (video)