Your FERMÀT homepage gives you a bird's-eye view of everything—performance metrics, experiment data, and funnel creation—all in one place. Whether you're tracking results, running tests, or launching new funnels with a single click, this dashboard keeps it all within easy reach.
1. Your Key Metrics at a Glance
Right at the top, you’ll see the numbers that matter most:
Revenue – Total earnings from your funnels.
Revenue per Order – How much each order is bringing in on average.
Revenue per Session – The amount earned per visitor session.
Conversion Rate – The percentage of visitors who make a purchase.
Think of this as your performance snapshot, helping you track growth and spot trends.
2. Funnel Performance Breakdown
Here’s where you see how users are moving through your funnels:
Funnel Views – Total visits to your funnels.
PDP Views – How many times people check out product details.
Add to Cart – The number of times shoppers add something to their cart.
Checkout Initiated – How many people start the checkout process.
Purchases – The final count of completed orders.
If you notice a drop-off at a certain stage, this is the place to start optimizing.
3. Your Top-Performing Funnels
This section highlights which funnels are driving the most engagement and sales. For each, you’ll see:
Sessions – The number of visitors.
Revenue – How much that funnel has earned.
Conversion Rate – The percentage of visitors who made a purchase.
Use this to double down on what’s working—or tweak underperforming funnels to improve results.
4. Live Experiments
Running A/B tests? This section keeps track of them.
See which experiments are live, which shop they’re associated with, and key details.
Click into an experiment to check results and insights.
This is where you fine-tune your funnels based on real data, not just guesswork.
5. Build Your Next Funnel
Ready to launch something new? This section makes it easy with pre-built templates:
Video Shop – Great for UGC and video-based selling.
5 Reasons Why – Ideal for storytelling and highlighting product value.
Enhanced PDP – Perfect when you want to spotlight a single product.
Meet the Brand – Best for brand awareness and storytelling.
Grid Shop – A simple way to showcase multiple products.
Click "Use Template" and start building—no need to start from scratch.