FERMÀT’s Forever Link Dashboard helps you analyze split destination experiments by comparing your FERMÀT funnel performance with external landing pages. Whether you’re running controlled tests or validating lift in CVR and revenue, this dashboard surfaces the metrics that matter—so you can make confident optimization decisions.
Where to find it
Go to Links in the left-hand menu, then select a specific Forever Link. From the menu on the right, click Analytics to access the Forever Link Incrementality Dashboard.
What’s in this guide:
Why the Forever Link Dashboard matters
This dashboard lets you directly compare your FERMÀT funnel to a non-FERMÀT destination—such as a PDP or custom landing page. It’s ideal for:
Measuring the impact of design or layout decisions
Testing performance between platforms
Validating the incremental lift created by your funnel
You’ll see results from any split destination experiments tied to your selected Forever Link.
How to interpret key experiment metrics
After selecting your Forever Link and experiment, you’ll see top-level KPIs:
CVR Lift
Average Revenue per Order Lift
Revenue per Session Lift
Each stat is paired with comparison bar charts that show how FERMÀT stacks up against your external destination.
Understanding the Split Experiment Table
The table shows performance breakdowns for both destinations, including:
Destination Type (FERMÀT or External)
Traffic %
CVR and whether it's statistically significant
Average Revenue per Order
Revenue per Session
In-unit Purchases
In-unit Revenue
Below that, you’ll see individual order IDs for in-unit purchases, giving you full traceability.
Setup requirements
To run Forever Link split tests, make sure your workspace is integrated with Google Analytics 4 (GA4). This ensures traffic routing and attribution between FERMÀT and external destinations is captured accurately.