How is it useful?
Compare Landing Page Variants - Quickly see how FERMÀT pages stack up against non-FERMÀT pages, monitoring key metrics like CVR and revenue lift.
Streamlined Analysis - Filter by date or experiment and review traffic splits, conversions, and detailed charts to pinpoint performance gaps.
Actionable Optimization - Use insights to refine page content, enhance user experience, and boost overall conversion rates.
This Dashboard visualizes the data from the Split Destination test between FERMÀT and Non-FERMÀT landing pages. You can access this by going to Analytics Drop Down -> Forever Link Dashboard.
When you open this dashboard, you'll have the option to select a date range for your experiment results. Next, choose the FERMÀT Forever Link and the specific split experiment you conducted.
After applying the filters, the dashboard displays key experiment metrics like CVR lift, average revenue per order lift, and comparison charts for each.
You can also view the underlying data in the Split Experiment Table, which details the traffic split, CVR for FERMÀT vs. non-FERMÀT pages, and other key metrics. To download this table in Excel, click the Download button.
This dashboard will be very useful for comparing FERMÀT and Non-FERMÀT landing pages, allowing you to refine page content, enhance user experience, and ultimately boost conversion rates.
Note: You will need to integrate GA4 with FERMAT in order to run split destination tests between a FERMÀT Funnel and a page on your main site.