The power of FERMÀT comes from the ability to customize deeper into the funnel than a traditional landing page builder. That includes how you merchandise products via the PDP.
In this article, we cover how you can create different versions of your PDPs for various use cases without making any changes within Shopify or the main site.
Why Create Product Versions?
Ads are most effective when they are specific. Specific to a persona, a value prop, or job to be done. Your PDPs are the same.
If you have an ad that uses specific language you can easily match that language to the PDP by adjusting descriptions, what value to highlight, images to use, and even what reviews should be highlighted.
How Do Product Clones Work?
Instead of creating a new product in Shopify, you can use FERMÀT to clone an existing product and make any changes (we don't currently support separate prices) to merchandise the product differently than the original.
🔑 The original product in Shopify is referred to as the KEY product and will be used to transact the purchase so you can make changes to how the product is displayed without needing to adjust anything in the back end of Shopify.
When you create a clone we will look for the original product in Shopify so that no fulfillment, inventory, or logistics need to change. Your customers will see the changes in the frontend of FERMÀT and Shopify will see the original products you created the clones from.
How to Create a Product Clone?
1. To create a clone navigate to the products tab from the left nav
2. Hover over the product you wish to clone and then select "clone" in the upper right corner
3. This will create a new product in your product page that will be labeled product name (clone)
4. Click into the new product and you will be able to edit the PDP starting with the exact same layout and settings as the product you cloned.
6. You can customize the settings of this cloned product independent of the original product as well.