FERMÀT supports event tracking integrations with Converge. This lets you send conversion and funnel engagement data directly to Converge, so you can monitor performance and run attribution analysis outside FERMÀT if needed. Here's how to connect your Converge Pixel ID.
Setting Up Converge in FERMÀT
1. Find Your Converge Pixel ID
First, grab your Pixel ID from your Converge account:
Log into your Converge dashboard.
Navigate to:
Data Management → Event SourcesYou’ll find a URL similar to:
https://static.runconverge.com/pixels/[PixelID].js
The Pixel ID is the 6-character code in the URL (e.g.JXD4sl).
💡 Best Practice: We recommend creating a new event source specifically for your FERMÀT shops to keep tracking organized and clean.
2. Add the Converge Pixel in FERMÀT
Once you have your Pixel ID ready:
In your FERMÀT dashboard, go to Settings → Manage Integrations → Event Platforms.
Click on Converge Integration.
Paste your 6-character Pixel ID into the Converge ID field.
Hit Save to activate the integration.
Refer video below: