Meet Pierre, your built-in assistant for funnel strategy inside FERMÀT.
Pierre helps you think through your funnel like a strategist, not just a builder, so you can move faster with more clarity and direction.
Whether you’re launching a campaign, testing a new format, or not sure where to start, Pierre provides custom ideas based on your brand and goals.
What’s in this guide
What Is Pierre Strategize?
Pierre Strategize is an interactive flow designed to guide you through building your marketing strategy inside FERMÀT.
It asks a series of simple questions about your business goals, marketing challenges, and areas of focus. Based on your responses, Pierre generates:
A customized marketing strategy
High-level recommendations
Real funnel ideas that you can build with one click.
Pierre Strategize is intended to make onboarding easier, especially for newer brands, by offering a clear roadmap to get started with funnel experimentation.
When to Use
Pierre is most helpful when you’re:
Starting a new funnel or campaign and not sure what layout or structure to use
Looking for inspiration based on seasonality, product type, or brand voice
Wanting to try something new, but need examples or suggestions
In a creative rut and need fresh ways to package a product
How to Use Pierre in FERMÀT
You can find Pierre directly in your FERMÀT dashboard:
From the Funnels section of your dashboard, open or create a funnel
Click on the Strategize section from the left sidebar.
Answer the questions about your business goals, challenges, and priorities.
Review Pierre’s ideas, including layout suggestions and messaging tactics
Select a funnel idea to start building right away.
Once you complete the Pierre flow, you’ll get a personalized strategy summary based on your goals and inputs. It includes:
3 custom strategy ideas — each with a clear objective, helpful tactics, and tips for how to bring it to life
2 ready-to-build funnel suggestions — complete with pre-filled hooks, offers, product highlights, and performance goals like conversion rate (CVR) or average order value (AOV)