Strategy Tips
Tips and tricks to become a full funnel expert.
10 articles
FERMÀT Funnel Best PracticesYou're new to building funnels and want to know where to start. You're in the right place to learn the basic strategies of Funnel Building.
Funnel Experimentation IdeasHere are a few ways that brands are building experiments to get the creative juices flowing.
Monitor your performance using FERMÀT's Account Health TrackerLearn how to monitor your brand’s health and boost performance
Navigating Tariff Changes: 4 Strategies E-Commerce Brands Can Test Now
Beyond MTA: How to Measure What Happens After the Click
Why Meta is reporting higher purchases than FERMÀT?Learn how attribution windows and the halo effect create differences in performance reporting between Meta Ads Manager and FERMÀT Analytics.
For Brands Creating High-Converting Beauty ExperiencesA Practical Guide to Winning Online with Beauty Ecommerce
Conversion Rate Optimization: Checklist for FERMÁT FunnelsUse this checklist to review underperforming funnels and uncover what’s slowing down conversions.
How To Increase Average Order Value (AOV) with FERMAT FunnelsLearn what average order value is, why it matters for funnel performance, and how to increase AOV using FERMAT's optimization features.
Price Testing in FERMÀTEasily test different prices in your funnels, without touching Shopify. Experiment with actual and compare-at prices at variant level.