Want to show exactly how much customers are saving based on product size or subscription plan? Now you can.
FERMÀT lets you customize compare-at prices per variant and selling plan — so you can control how discounts appear on your product detail pages (PDPs) for one-time purchases, subscriptions, or both.
What’s in this guide
What Are Compare-at Prices?
Compare-at prices are used to show a higher “original” price next to the actual selling price on your PDP, typically formatted as a strike-through price or a “Save X” tag.
In FERMÀT, you can now control these prices per variant and per selling plan, giving you precise control over how value is communicated across:
Sizes
Flavors
Subscription frequencies
One-time vs. recurring offers
When to Use This Feature
Tailoring compare-at prices allows you to:
Emphasize higher savings for subscription or bulk-buy plans
Highlight perceived value for premium or fast-moving variants
Run pricing experiments directly on your PDP
Mirror your on-site pricing logic more closely inside FERMÀT
This is especially useful for brands offering multiple sizes, delivery plans, or one-time vs. subscription pricing options.
How to Set Compare-at Prices in FERMÀT
Open the product’s PDP editor from your FERMÀT dashboard
Click the Settings tab.
Select Purchase Options & Pricing.
In the drawer, open the Variants tab.
For each variant and selling plan, enter a Compare-at Price in the right column.
Click Save Settings.
Once saved, your PDP will dynamically update the discount shown based on the selected variant or subscription plan.
Example: Size-Based Discounts on the PDP
Let’s say your base PDP price is $28, and you want to highlight different savings by size.
You set the compare-at prices as:
Size L → Compare-at: $60
Size M → Compare-at: $50
Result:
When a shopper selects Size L, the PDP displays:
“Save $32”
When they select Size M, it updates to:
“Save $22”
This helps reinforce perceived value and drives action, especially when testing different pricing strategies or pushing higher-margin SKUs.
