The Funnel Visualizer is a new feature that lets you see and manage the structure of your funnel in a single, interactive flowchart. Instead of thinking of your funnel as a series of disconnected pages, you can now view and edit it as one connected experience—from lander to PDP to Cart. This visual approach helps simplify funnel building, editing, and optimization inside FERMÀT.
Accessing the Visual Funnel Layout
To open the Funnel Visualizer, go to any funnel in your dashboard. In the top-right corner of the screen, switch from Editor Mode to Flowchart Mode. This will take you into the visual layout. From there, click on any node (except Cart) to open the editing view for that section. Toggle on Funnel Previews in the bottom-right corner if you want to see product cards inside the layout.
Features of the Funnel Visualizer
Once you're in the Funnel Visualizer, you'll see a flowchart of your entire funnel. Each section—like the lander, PDP—appears as an individual card, and you can click into them to edit content.
When you're done, you're dropped right back into the visual layout, so you never lose your place. This makes it easy to clean up funnel flows, align messaging across sections, or simply understand how a customer navigates your experience.
You can also preview product cards within the visual, making it easier to catch inconsistencies or double-check your setup before going live.
When to Use It
Use the Funnel Visualizer when you're auditing a funnel, prepping for a campaign, or planning structural changes. It's also perfect for collaborating with teammates, as the visual layout makes it easy to walk through the full user journey. Whether you're optimizing performance or just double-checking setup, the visualizer gives you a fast, clear way to work.