The Funnel Visualizer is your interactive canvas for building and managing the customer journey inside FERMÀT. Instead of thinking of your funnel as a series of disconnected pages, you can now view and edit it as one connected experience — from lander to PDP to cart.
This guide will walk you through how it works, how to use it, and tips to get the most out of it.
What’s in this guide
What is the Funnel Visualizer?
The Funnel Visualizer is a tool inside FERMÀT that gives you a full view of your funnel. Click into any card to edit the page content directly, and when you’re done, you’re dropped right back into the visual layout, so you never lose your place.
This makes it easy to:
Clean up funnel flows
Align messaging across pages
Understand how a shopper navigates your experience
You can also preview product cards within the visual to quickly spot inconsistencies or double-check your setup before going live.
How to Switch to the Funnel Visualizer View
Log into your FERMÀT dashboard and navigate to the Funnels section.
Select the funnel you want to view.
In the top-right corner of the screen, switch from Editor Mode to Flowchart Mode. This will take you into the visual layout.
From the layout, click on any node to open the editing view for that page or module.
Toggle on Funnel Previews in the bottom-right corner if you want to see product cards inside the layout.
Important: The Cart card is not clickable in the Funnel Visualizer.
When to Use the Funnel Visualizer
The Funnel Visualizer is perfect for anytime you need a clear, high-level view of your funnel, whether you’re:
Auditing an existing setup
Prepping for a new campaign
Planning structural changes
Collaborating with teammates or agencies
Presenting funnels internally or to clients
Because the layout is visual and interactive, it’s easy to walk through the journey, spot issues, and align, whether solo or with a team. It’s a faster, clearer way to optimize or double-check your setup.