Blotout is a privacy-first data infrastructure that helps brands own and control their customer data. By connecting Blotout to your FERMÀT funnel, you can collect and route data securely through your own subdomain—unlocking better compliance and improved tracking accuracy.
Setting Up Blotout in FERMÀT
1. Find Your Blotout Subdomain
Before setting anything up in FERMÀT, you’ll need your unique Blotout subdomain.
Log into your Blotout dashboard.
Look for your assigned tracking subdomain—this is usually something like:
sghug.yourdomain.comortrack.yourbrand.com
📝 Note: This is the domain Blotout uses to route your first-party data events. It must be correctly configured in your DNS before tracking will work.
2. Add Your Subdomain in FERMÀT
Once you’ve got your subdomain ready:
In your FERMÀT dashboard, go to Settings → Manage Integrations → Event Platforms.
Click on Blotout Integration.
Paste your subdomain into the Blotout Subdomain field (e.g.
sghug.yourdomain.com).Click Save.
That’s it! Your funnel is now set to start sending events through your Blotout subdomain.
Refer video below: