Once your funnel is ready, the next step is to take it live in ads. FERMÀT makes this easy with Forever Links—trackable, re-routable URLs that can be used in all your ad campaigns.
What’s in this guide:
What is a Forever Link?
A Forever Link is a flexible, trackable link you can use in your live ads across platforms. You can update the destination at any time—without having to touch the ad itself.
Each Forever Link points to a single FERMÀT funnel slug or an external URL. If you later change your funnel strategy or want to A/B test a new variation, just update the destination from inside the FERMÀT dashboard. More About Forever Links here.
Where to Get Your Forever Link
You can generate and access Forever Links in a few ways:
From any Funnel:
Go to Funnels → [Select Funnel]
Click the link icon in the bottom right corner of the funnel card or editor
Add a URL Slug and optional Title
Click Generate Link
From the “Forever Links” tab:
Go to Funnels → Links
Click Create Forever Link
Choose the destination funnel or external URL
Save and manage all links from this page
All Forever Links are listed here, with search, filtering, and edit options for fast access.
Attaching Quick UTM Tags
When you paste your Forever Link into the ad builder, FERMÀT will prompt you to add UTM parameters for popular platforms:
Meta/Facebook
TikTok
Google
Snapchat
This helps you auto-append UTM codes so that traffic is properly attributed and analytics are clean.
Adding the Link to Your Ad
Once you’ve generated your Forever Link:
Copy the link
Paste it directly into the destination URL field of your live ad (Meta, TikTok, etc.)
You can now go live confidently, knowing that you can reroute this traffic anytime without needing to pause or recreate your ad.
