FERMÀT

FERMÀT allows you to connect your Blotout subdomain directly from your integration settings. This setup enables first-party tracking across landing pages and conversions without compromising user privacy.

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<a href="#h_b84cf58c34">Setting up Blotout Tracking</a>

- <a href="#h_b84cf58c34">Setting up Blotout Tracking</a>

To track customer journeys using Blotout, you’ll need to connect your subdomain from the Blotout dashboard.

Go to Settings → Manage Integrations → Event Platforms → <a href="https://app.fermatcommerce.com/settings/integrations/event-platforms" rel="nofollow noopener noreferrer" target="_blank">Blotout</a>

In the popup, enter your Blotout Subdomain e.g., <code>sglug.yourdomain.com</code>

1. Go to Settings → Manage Integrations → Event Platforms → <a href="https://app.fermatcommerce.com/settings/integrations/event-platforms" rel="nofollow noopener noreferrer" target="_blank">Blotout</a>
2. Click Add/Edit Pixel
3. In the popup, enter your Blotout Subdomain e.g., <code>sglug.yourdomain.com</code>
4. Click Save

Once connected, event tracking will automatically begin on your FERMÀT Shops.

Integrate your Blotout pixel with FERMÀT to enable first-party data tracking and full-funnel visibility across customer journeys.

Connecting Blotout to FERMÀT

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Connecting Blotout to FERMÀT

What’s in this guide:

Setting up Blotout Tracking