FERMÀT’s AI Search Commerce Engine boosts your brand’s visibility in AI-powered search and attracts customers to your site. Unlike traditional SEO, which targets search engine rankings, our AI Search product optimizes your content to appear in answers from AI models like ChatGPT, Gemini, and Claude, helping you reach consumers who rely on AI for product discovery.

What's in this guide:

How it Works

The AI Search Commerce Engine follows a three-step process to feature your brand in AI-generated answers:

Identify the exact prompts your customers ask AI in your category
Auto-generate pre-designed funnels
Be the brand AI recommends when customers search

What Can You Do With It

The AI Search Commerce Engine empowers you to:

Build AI Search-optimized funnels: Automatically generate funnels tailored to specific AI search prompts. The platform writes copy, adds calls-to-action (CTAs), and includes a starter product grid, which you can then customize.
Outrank competitors: Add optimized FERMÀT funnels to your site to improve your visibility.
Supercharge organic search: Create a Content Aggregator Page to consolidate your content and boost your organic search performance.
Monitor and optimize AI representation: Track how AI models represent your brand in response to various search queries and pre-trained knowledge.

Getting Started

Follow these steps to start using the AI Search Commerce Engine:

Go to the platform: Visit ai.fermatcommerce.com.
Sign in: Click Sign In.
Log in: Enter your credentials.

After logging in, you’ll be redirected to FERMÀT AI Search, where you’ll see Dashboard, Prompts, and Settings for the product.

Dashboard

The Dashboard is your central hub for tracking AI search performance. Key metrics include:

Brand: The brand currently being tracked.
Prompts Tracked: Number of brand-related search prompts monitored.
Prompt Evals (30d): Prompt evaluations completed in the past 30 days.
AI Visibility: A measure of how often your brand appears in AI-generated responses.

Prompts

The Prompts section shows how Large Language Models (LLMs) use web content to answer brand-related prompts. Data is refreshed daily, giving you real-time insight into AI visibility.

You can track prompts across:

OpenAI
Anthropic
Google

This section also reveals competitor representation in AI results, helping you benchmark and maintain a competitive edge.

Settings

The Settings section lets you configure your brand details and manage competitor tracking.

Brand Settings

Brand Name: Your brand’s name.
Website URL: Your brand’s website.

Competitors

Add up to 50 competitors to monitor their AI search visibility alongside your own.
Updates to competitors apply only to future prompt evaluations.

Search Insights

Inside the main platform, Search Insights provides access to three reports:

SEO Keyword Report
AEO Prompt Report
Content Aggregator Page

SEO Keyword Report

The SEO Keyword Report helps you identify opportunities to outrank competitors by adding SEO-optimized FERMÀT funnels to your site.

The report displays:

Keyword: Search term with potential relevance to your brand.
SEO Opportunity Index: Indicates the ranking potential (High, Medium, Low).

Creating a Funnel

To create an SEO funnel:

Click Create Funnel next to a keyword.
The system will generate a funnel optimized for that keyword, merchandised with your best-selling products, and tagged with SEO.
The process takes under two minutes and produces 10+ modules that educate, engage, and drive purchases.

AEO Prompt Report

The AEO Prompt Report tracks how AI models represent your brand across search queries and pre-trained knowledge. It provides insights into:

How your brand is recommended in AI-generated answers.
Opportunities to refine your content strategy for better representation.

Click View your AI Search Dashboard and it will route you to the AI Search Commerce Engine.

Content Aggregator Page

The Content Aggregator Page consolidates your content in one place, making it easier for crawlers to discover and index. This improves your visibility in both:

Traditional search engines: Strengthening SEO performance.
AI-powered search: Increasing the likelihood of being surfaced in AI-generated answers.

By centralizing your articles and resources, the Content Aggregator Page helps supercharge your organic search presence.