Here's everything you need to know about FERMÀT.

Built-in experimentation framework for testing different funnel variations, layouts, and elements to optimize conversion rates.

Direct discount promotion that reduces the total price by a fixed dollar amount.

Comprehensive funnel performance tracking system that provides detailed insights into visitor behavior, conversion rates, and funnel effectiveness.

Application Programming Interface connections that enable FERMÀT to sync with other platforms and services.

FERMÀT uses same-session attribution, counting conversions only when shoppers click ads and purchase within the same browsing session.

Time period during which conversions are credited to specific marketing channels (varies by platform).

Average amount spent per transaction, a key metric for e-commerce optimization and funnel performance.

Privacy-first data infrastructure integration for customer data ownership and control.

Feature that allows creation of product bundles without requiring Shopify SKU management, enabling dynamic bundle creation and pricing.

Tiered discount structure that increases savings as customers purchase more items or reach higher cart values.

Rate at which customers add items to cart but don't complete purchases, addressed through funnel optimization.

California Consumer Privacy Act compliance for California resident data rights.

Global network for fast loading of funnel content regardless of visitor location.

Pricing feature that shows higher "original" prices next to actual selling prices, customizable per variant and selling plan to emphasize savings.

Percentage of funnel visitors who complete desired actions (purchases, sign-ups, etc.).

The practice of improving funnel performance through systematic testing and optimization of elements like layout, copy, and user experience.

Analytics platform integration for unified data tracking and attribution across marketing channels.

Privacy compliance feature for displaying cookie consent notices in regions with data privacy regulations.

Related product suggestions that complement the customer's current selection.

Ability to use branded domain names for funnels instead of generic FERMÀT URLs.

Cost of acquiring a new customer through marketing efforts, optimized through funnel improvements.

Holistic view of customer interactions with brand through all touchpoints, enhanced by personalized funnels.

Complete path customers take from initial awareness through purchase and beyond, optimized through FERMÀT funnels.

Concept of brands maintaining control over their customer data rather than relying solely on third-party platforms.

Business model where brands sell directly to customers without intermediaries, FERMÀT's primary market.

Digital marketing strategies specifically designed for online retail, including funnel optimization and conversion improvement.

AI-native post-click funnel optimization platform that helps e-commerce brands create customizable storefronts, experiment with layouts, and personalize shopping experiences beyond traditional landing pages.

Re-routable URLs for ad traffic management that remain consistent while allowing backend funnel changes and A/B testing.

A customizable post-click experience that guides visitors from ad click to purchase. In FERMÀT, funnels replace traditional landing pages with dynamic, conversion-optimized journeys.

Drag-and-drop interface for creating conversion-optimized funnels using modular components and templates.

Systematic process of improving funnel performance through testing, analysis, and iterative improvements.

Interactive canvas for building and managing the customer journey inside FERMÀT, providing visual representation of funnel flow and performance.

General Data Protection Regulation adherence for European customer data protection.

Promotional strategy offering free items when customers meet specific purchase requirements.

Data-driven approach to marketing focused on rapid experimentation and scalable customer acquisition.

Marketing phenomenon where exposure to ads influences future purchases through different channels, causing attribution discrepancies between platforms.

Keyboard-powered shortcut system that provides quick access to all FERMÀT features and functions.

Email marketing platform integration for customer segmentation, abandoned cart recovery, and lifecycle marketing.

Total revenue expected from a customer over their entire relationship with the brand.

AI-assisted module creation and optimization system that helps build high-converting funnel components automatically.

Facebook's tracking code integration that enables conversion tracking and audience building from FERMÀT funnels.

Design approach prioritizing mobile user experience, critical since 90%+ of FERMÀT sessions are mobile.

Individual building blocks of funnels including product displays, checkout forms, testimonials, and other conversion elements.

Attribution platform integration for multi-touch attribution and marketing performance analysis.

System for creating and managing promotional campaigns including discounts, bundles, and special deals.

Customizing funnel content, products, and messaging based on visitor behavior, demographics, or preferences.

Built-in AI assistant for funnel strategy inside FERMÀT. Pierre helps users think through funnel optimization, provides strategic recommendations, and assists with campaign planning and implementation.

The customer journey that begins after clicking an ad and continues through the funnel until conversion or exit.

Data collection and analysis approach that prioritizes customer privacy and data protection.

Individual product pages within funnels that showcase specific items with detailed information, images, and purchase options.

Funnel layouts that automatically adapt to different screen sizes and devices for optimal user experience.

Revenue generated for every dollar spent on advertising, measured through funnel performance.

FERMÀT's attribution model that only counts conversions when users click ads and purchase within the same browsing session.

Psychological technique using limited availability or time-sensitive offers to encourage immediate action.

Shopify's subscription and recurring billing feature that FERMÀT supports for subscription-based products and services.

FERMÀT's term for customizable storefronts (not "stores"). Shops are the main interface where customers browse products and make purchases within funnels.

Primary e-commerce platform integration that syncs products, inventory, and orders between FERMÀT funnels and Shopify stores.

Product inventory tracking that FERMÀT handles automatically through Shopify integration without requiring manual SKU creation.

Evidence of other customers' positive experiences (reviews, testimonials, purchases) displayed in funnels to build trust.

Secure Socket Layer encryption for protecting customer data and transactions within funnels.

Channels that drive visitors to funnels, including Meta Ads, TikTok Ads, Google Ads, and other paid advertising platforms.

E-commerce analytics platform integration for comprehensive business intelligence and reporting.

Additional product recommendations presented during the checkout process to increase average order value.

Overall experience customers have while navigating funnels, critical for conversion success.

Different versions of products (sizes, colors, flavors) that can have customized pricing and messaging within funnels.

Product clones created for different audiences or campaigns, allowing testing of different positioning, pricing, or messaging without affecting original products.

Real-time data transmission feature for instant updates between FERMÀT and integrated platforms.

This glossary serves as a comprehensive reference for understanding FERMÀT's platform, features, and the broader e-commerce optimization ecosystem. All terms relate to the core goal of optimizing post-click experiences to drive higher conversion rates and improve customer lifetime value.