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Cookie Consent Banners in FERMÀT

Learn how to activate and customize cookie consent banners in your funnels to stay compliant with data privacy laws like GDPR and CCPA.

Updated over a week ago

If your business operates in regions with data privacy regulations, displaying a cookie consent banner is often a legal requirement.

FERMÀT makes it easy to add a customizable cookie consent banner to your funnel, so you can stay compliant.

What’s in this guide


What Is a Cookie Consent Banner?

A cookie consent banner is a notification that informs visitors your site uses cookies, giving them the option to accept or manage preferences.

In FERMÀT, cookie banners can be added directly to any funnel to meet privacy compliance standards (like GDPR or CCPA) and reassure users about how their data is used.

When to Use It

You should enable a cookie consent banner if you:

  • Operate in the EU, UK, California, or any region with digital privacy regulations

  • Use tools that track customer behavior (e.g. analytics, ad pixels, personalization engines)

  • Want to avoid disruptions to funnel performance by using banner types that match your compliance needs

  • Want to give users more transparency and control over their data

Even if it’s not legally required in your area, enabling a banner is a best practice for building customer trust.


How to Set It Up in FERMÀT

You can turn on a cookie banner directly from your Brand Settings in FERMÀT — no dev work or code required.

There are two parts to setting this up:

  1. Enable the Banner in your Privacy settings

  2. Choose a Banner Style — either Subtle or Prominent, depending on your compliance needs

We’ll walk you through both below.

Enable the Banner

  1. Go to Dashboard → Settings → Brand Settings → Privacy tab

  2. Under Cookie Consent Banner, select your preferred option and save your changes.

Choose Your Banner Style

FERMÀT offers two cookie banner styles, plus a disabled option. Here’s what each one does:

Subtle Banner

  • Appears at the top of the funnel

  • Includes “Allow” and “Decline” buttons

  • Shoppers can browse without making a selection

Prominent Banner

  • Displays at the bottom of the funnel.

  • Requires shoppers to actively choose “Allow” or “Decline” before cont

Disabled (Default)

  • No banner is shown.

  • Third-party tracking is active immediately.

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